The 4-day CJ Cup at Nine Bridges ended Sunday, but analysts say the economic effects of hosting the PGA Tour event will continue. Joseph Kim reports.
The world’s leading golfers are competing against the backdrop of the island’s fresh green fields.
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CJ Cup broadcast live in 227 countries
The CJ Cup at Nine Bridges was broadcast live to one billion households in 227 countries.
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Viewers around the world see local golf infrastructure, nature
Jeju used the four day-long professional golf tournament on the PGA tour to let the world know about the island’s golf course infrastructure and nature.
Banners promoting the island found everywhere on the golf course were exposed to international television viewers throughout the tournament period.
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Media promotions worth an estimated ₩200b
The island sees great results of promotion worth about 200 billion won from the event.
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41,000 in gallery
41,000 golf fans came to the venue to watch the game. 6,000 more spectators joined the gallery compared to last year’s event.
This creates a positive effect on local economy.
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Visitors spent estimated ₩15b
Experts say the spending of the visitors in accommodations, food and shopping is estimated at more than 15 billion won.
INTERVIEW
Travis Steiner / Executive director, CJ Cup at Nine Bridges
<인터뷰 : 트레비스 스타이너 /더 CJ 컵 총괄이사>
The CJ Cup at Nine Bridges is the nation’s only professional golf tournament on the PGA tour.
[Reporter] Joseph Kim
[Camera] Kim Yong-min
While eyes of the world’s golf fans were on the tournament, the island enjoyed a big economic boost.
Joseph Kim, KCTV