Results of marketing research and data analysis are essential to business start-ups.

Jeju National University has recently opened a center to help local start-ups obtain market data.

Joseph Kim reports.

This is a local business that operates an electric scooter sharing program.

[slug] Local start-ups face shortage of local market data

The prospects for a personal mobility sharing business are quite bright. But the business owner can't choose a region he will invest in for his business.

Local start-ups are experiencing a difficult time doing market research.

[slug] Data from Statistics Korea insufficient for local start-ups

Data generated from Statistics Korea are insufficient for local start-ups. They don't contain regional specific data because the island's local industries do not account for a significant measure at the national level.

An institute dealing with data that can help local start-ups has been created in Jeju.

[slug] Nation's 9th microdata center opens in Jeju

It is the nation's 9th microdata center.

[slug] Detailed data created by Statistics Korea to be available

Detailed local data collected for internal use of the statistics office are now open to the public in Jeju.

[slug] Data on local business trend to be available

For example, data can be obtained on the number of cafes mushrooming across the island, types of businesses in operation, sales figures and employment conditions.

[slug] Local researchers don't have to visit microdata center in mainland

Local researchers and experts don't have to visit a microdata center in the mainland for their comparative study any longer.

[Reporter] Joseph Kim
[Camera] Park Byeong-june

The microdata center is expected to be a huge help to start-up companies and local researchers.

Joseph Kim, KCTV