Big data is invaluable for start-ups, as it is essential to developing their products and determining their target market.

However, local baby start-up companies have been having difficulty accessing data due to their high prices.

Now, the barrier has been lowered as a center offering big data has been created in Jeju.

Joseph Kim reports.

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This data shows how much Koreans and internationals spend when they visit Jeju.

In 2017, Koreans spent double compared to the year 2012 and spending by international tourists more than tripled in 2017 compared with 2012.


Credit Card Expenditure (won)
(Source: Jeju Tourism Organization)

Koreans: 1,448B -> 2,990B

Internationals: 203B -> 672B

2012 2017

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Spending varied by age.

The amount of spending by visitors in their thirties was the highest.

Meanwhile, the rate of increase in spending is highest in visitors in their twenties.


Spendings by Age

30-39 917 bln (30.7%)
40-49 820 bln(27.4%)
Under 29 575 bln(19.2%)
50-59 341 bln(15,8%)
60-69 125 bln(5.8%)

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The Jeju Tourism Organization collected and analyzed the data from a credit card company.

[slug] Big data help find new customers

Results of big data analysis are essential for companies to develop new products and identify potential customers.

However, it’s not easy for small and medium-sized companies and new start-ups to obtain big data analysis results.

[slug] Access to big data is challenging

The price of big data is high and access to the data is challenging due to personal information protection policies.

[slug] Jeju Big Data Center opens at Jeju Technopark

To help local companies, the province opened the Jeju Big Data Center.

The data center provides big data collected from private companies and public institutions to local companies.

The center currently provides information on tourism and transportation including data on popular tourism destinations and transfers.

It will soon also offer demographics and data collected from private companies including credit card sales data.


The center is open to not only local companies, colleges and public institutions, but also to individuals.

[slug] Open to local companies, colleges, residents

The province is planning to offer training sessions on how to process and utilize big data and subsidize the purchase of the data.

[slug] Big data training sessions to be provided, Purchase to be subsidized

[Reporter] Joseph Kim
[Camera] Hyeon Gwang-hoon

The Jeju Big Data Center is expected to help businesses to be customer-friendly and identify what customers want, as the barrier to big data has been lowered, in line with the fourth industrial revolution.

Joseph Kim, KCTV