Integrating culture into consumer products is the trend these days. Products made this way are not just items, but they carry a story or a cultural meaning behind them.
A collection of such products is currently on display.
Suejin Choi reports.
Boys with different facial expressions, in all different shapes and sizes… these dolls were modeled after the dongjaseok (동자석) which were stone statues believed to protect villages in the past.
Jeju’s goddess of wind and sea, yeongdeung halmang (영등할망) has also been portrayed at this exhibition, as friendly-looking figurines and cartoon characters…
You can find a whole array of items that signify a part of Jeju’s local culture, including the Jeju haenyeo (해녀), the island’s famed horses, its stone walls and other aspects unique to Jeju.
[slug] Cultural tourism artworks created by university students
On display until March 25th at JNU Museum
A collaboration of around 150 artworks by more than 50 students from Jeju National University, Halla University and Jeju Tourism College are currently on display at the JNU Museum.
The exhibition was brought together to encourage students in Jeju to develop their artistic talents and provide an opportunity for the students to showcase their works to related companies.
Interview
“Oftentimes, students create great artworks at school exhibitions but they go unnoticed by commercial companies. So the idea behind this exhibition was to provide a platform for students to showcase their works to businesses and take the talents to the next level.”
<인터뷰 : 강은실/제주대학교박물관 학예연구사>
"훌륭한 문화콘텐츠인데 과제전시회로 끝나는 경우가 많은데
본인들의 상품을 홍보하고 관련 기업과 교류를 통해
나중에는 취업을//
**수퍼체인지**
할 수 있는 것 까지 생각했습니다. 학생들의 역량을 마음껏 발휘할 수 있는 전시회입니다."
The student artists behind these works have added “tradition” to “modern” by combining cultural elements to consumer goods.
[CAMERA] Kim Yong-min
[REPORTER] Suejin Choi
The artworks that have reinterpreted Jeju’s traditional culture into marketable products are currently on display, and the exhibition will run until March 25th.
Suejin Choi KCTV
