Officials aim to diversify medical tourism market
Local representatives visit Kazakhstan, Dubai for events

The provincial government and the Jeju Tourism Organization are working to attract more visitors from the Middle East and Central Asia to the island for medical tourism.

The JTO recently participated in the Korea Culture and Travel Festival in Kazakhstan, and in the Korea Medical Wellness Tourism Expo in Dubai. JTO representatives say a lot of interest was shown in Jeju as a medical tourism destination.

As proof, they say representatives from The We Hotel, which also took part in the events, sat down for some 170 consultations with potential clients.

중동 등 의료관광 시장다변화 마케팅

제주도와 제주관광공사가 의료관광 시장다변화를 위해 중동과 중앙아시아로 본격적인 유치마케팅에 나섰습니다.

제주관광공사는 최근 카자흐스탄에서 열린 한국문화관광대전과 두바이에서 열린
한국의료웰니스관광대전에 참가해 현지 바이어로부터 제주의 의료관광에 큰 관심을 받았다고 밝혔습니다.

특히 함께 참가한 더위호텔은 약 170건의 상담 실적을 거뒀습니다.